Case Study
Legacy OBGYN
Fractional CTO for a growing healthcare practice
- Embedded Operator
- Build
- Healthcare IT
- Relationship
- Client, not arms-length. Fractional CTO, ongoing.
The Problem
An established healthcare practice needed dedicated technology leadership without the cost of a full-time CTO. Their web presence was outdated, clinical staff lacked modern tools, and technology decisions were stalling because nobody in the practice owned the technical direction. Every vendor interaction required translating between medical needs and technical implementation.
The Approach
Stepped in as fractional CTO, owning the entire technology stack. Rebuilt the web presence, developed custom clinical tools for the medical team, and built the infrastructure with healthcare privacy requirements treated as part of the work. Every technical choice was filtered through what actually works in a clinical environment: reliability first, simplicity for staff.
Modern Web Presence
Complete redesign reflecting the quality of care.
Custom Clinical Tools
Internal tools for staff efficiency.
Compliance In Scope
Infrastructure built with healthcare privacy requirements treated as part of the work.
Ongoing Partnership
One person who owns the technical direction and stays in the room.
The Outcome
The practice has a modern web presence that reflects the quality of care it provides, custom clinical tools for the medical team, and one person who owns the technical direction.
next step
Healthcare tech, without the guesswork.
Tell me what is not working in the practice. I understand the compliance side too.
Prefer email? hello@genesisflowlabs.com