How we build healthcare websites

Research-backed design for patient trust

Every decision is informed by healthcare UX research and what actually converts visitors into patients. We analyzed 16 OBGYN websites to build your site.

Research Priorities

What matters most to patients

Appointment Booking

10/10

Primary conversion goal

Provider Discovery

9/10

Trust-building through credentials

Mobile Experience

9/10

70%+ of traffic is mobile

Service Information

8/10

Patient education & SEO

Insurance/Billing

7/10

Reduce front desk calls

Patient Resources

7/10

Pre/post-op, forms, FAQs

Benchmark Analysis

Sites we studied

We analyzed 7 award-winning OBGYN websites nationally and 9 local competitors in the Frisco/Plano/Dallas market.

Frisco OB/GYN

Frisco, TX

9/10

Market leader with 258 reviews, 4.85★ rating. Strong telehealth presence and modern booking flow.

TelehealthPatient ReviewsOnline Booking

View Site

Columbus OBGYN

Columbus, OH

9/10

Award-winning design with clean service organization and comprehensive provider profiles.

Clean LayoutProvider ProfilesService Pages

View Site

Obstetrics & Gynecology of Atlanta

Atlanta, GA

8/10

Award-winning 2024 design with purple accents, fixed navigation, and life-stage organization.

Purple BrandLife StagesFixed Nav

Avina Women's Care

Jacksonville, FL

8/10

Fresh sage green palette with coral accents. Excellent mobile UX and booking flow.

Fresh ColorsMobile-FirstClear CTAs

Dallas OBGYN Associates

Dallas, TX

7/10

Modern design with strong CTAs and local market expertise. Good local SEO presence.

Local SEOModern DesignStrong CTAs

Privia Women's Health Sites

Network-wide

10/10

Network compliance patterns and branding requirements that Legacy OBGYN must follow.

Network StandardsComplianceBranding

Design Principles

How we build for results

Patient-First Navigation

Clear paths to booking, providers, and services. Every page has a booking CTA.

Mobile Excellence

70% of users browse on phones. Thumb-friendly buttons and sticky CTAs.

Trust Signals

Provider credentials, certifications, and real patient reviews build confidence.

Fast Loading

Under 3 seconds on any connection. Optimized images and edge caching.

Accessibility

WCAG 2.1 AA compliance ensures all visitors can access information.

Local SEO

Optimized for "OBGYN Frisco TX" and related local search terms.

What We Extracted

Patterns that convert

Booking CTAs on every page

Top-performing sites have appointment buttons visible at all times.

Provider photos build trust

Professional headshots with credentials increase appointment bookings.

Service pages answer questions

Detailed service content reduces phone calls and improves SEO.

Life stage navigation resonates

Women prefer browsing by life stage over clinical categories.

Privia branding adds credibility

Network affiliation signals quality and comprehensive care.

Market Analysis

Competitor gaps = Your opportunities

Based on analysis of 9 OBGYN practices in Frisco, Plano, and Dallas.

Competitor Gap	Your Opportunity
Only 11% offer telehealth	Telehealth landing pages
44% have good online booking	Seamless Phreesia integration
Limited physician visibility	Rich provider profiles
Poor patient education	30+ service detail pages
Weak mobile experience	Mobile-first design

Ready to see the research in action?

All of these insights are already implemented in the live preview site. See how research translates into results.

View Live Preview